EXCERPTS FROM
THE EXPERT AT SKETCH
SANGHAMITRA SHAH, FOUNDER & CSO
“Sketch is not only an agency, it’s a boiling pot of ideas. After gracefully surviving long years since 1991 in the industry, I have noticed changing trends in advertising. From black and white ads to software driven layouts, from black book to Mac book, I made sure Sketch adapts every change and moves forward. To me, the simple philosophy of advertising is adopting the change in consumer set-up and churn out ideas to fit the brand requirement.”